Tuesday, March 18, 2008

Price cut spurs 40% increase in UK Xbox 360 sales

Last week's European Xbox 360 price cut looks to have been a huge success with retailers seeing hardware fly off shelves in greater numbers over the weekend. 40% more 360 sales to be exact. Chart-Track's 40% increase in 360 sales estimate is great news for team Redmond, but the increase in sales doesn't equate to continued success seeing that the that it could potentially be the result of the Easter holiday. So, we'll have to keep an eye on European 360 sales in the weeks to come to verify its success. All said, Europe is happy to see a 360 price cut, retailers are happy to see a 360 price cut and Microsoft is happy to see a 360 price cut, because their sales have increased. Now only if they'd share the price cut love with us in good old North America ... mmm?

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